Research / Consulting Services

Research Services

Research Areas

  • Advertising Concept Evaluation
  • Attitude, Awareness Usage Studies
  • Brand Positioning Immersions
  • Brand Communication Development
  • Customer Satisfaction
  • Competitive Analysis
  • Idea Generation
  • Optimal Product Design
  • Product Development

Qualitative Methodologies

  • Focus Groups, Individual Interviews, In-Home Studies, Ethnographies, Shop-Alongs, Dine-Alongs,  Online Bulletin Boards and Online Focus Groups

Quantitative Methodologies

  • In-Person, Telephone, Online, Mobile

Audiences

  • Consumers: Adults, Mothers with Children, Teenagers, Urban, Young Adults
  • Professionals:  Doctor, Nurses, Technicians
  • Workers: Blue Collars, Skilled Workers, Tool Equipment Users