Research / Consulting Services

Marketing Consulting

We have worked with company’s marketing or multi-cultural team assisting them in assembling their marketing plans, strategies or tactics targeted to the Hispanic consumer.

Some areas where we can assist are: 

  • Providing insights and education on Hispanic Consumer Attitudes, Beliefs, Values and Shopping Behavior  applicable to a product category or service
  • Developing Hispanic consumer segment targets for specific product or service category
  • Guiding understanding of the Acculturation process of Hispanics to the US and determine what the implications are for a particular product or service
  • Developing Hispanic Market Strategies and Plans for specific product or service
  • Assisting in the design of effective marketing communication plans: advertising, promotions, PR, customer/retailer planning